Tuesday, November 5, 2013

[CC] The Infant Woman

One of the many points that Jean Kilbourne briefly discusses in her documentary Killing us Softly is the idea that women are often portrayed in the media as childlike.  The use of this kind of image is because it draws the connection between women and innocence.  By inserting the "child" theme between a grown woman and absolute purity, an almost entirely fictional line can be drawn within one small image.  It seems that this kind of tactic would be more effective in selling a product to men than women because it is (believe it or not) a highly sexualized theme.  These images cause men to contemplate the ability to tempt such innocence. A child is untouched and (ideally) free of flaws; to turn such a precious thing into something womanly, something that is seen as socially acceptable to think about in a sexual way, breaks that separation between child and adult.  
I can speak from experience with seeing this type of image because I see it in the Korean music industry on a regular basis.  In fact, K-Pop fans are clearly able to categorize every single music video that comes from a girl group or girl soloist as "sexy" or "cute" based on the concept they pursue for that music video or album.  Koreans, being the masters of cute poses (famously known as 애교 "aegyo"), see being cute as a life-long trait, especially for women.  The cutesy image has been extended for boys over the last decade as the music industry has grown.  In fact, music videos from boy groups and male soloists are always filed under two concepts: cute vs. tough.  (Notice that while "cute" is a common concept, "tough" is the alternative for boys and "sexy" is the alternative for girls).  Luckily, the Korean music industry does not tend to sexualize this childlike and cute concept. This is primarily due to the taboo that Korea holds over the topic of sex.  However, the increasing westernization of East Asia brings out the possibility that the sexy and cute concepts of Korean girl groups could merge into what we see as the sexualization of childish women in the western world.  
One might argue that this is not a form of objectification.  However, this theme uses the idea of making women the embodiment of a living doll makes a woman more like, well, a doll.  This advertising technique also becomes an issue when it subconsciously creates an acceptable view on child pornography and pedophilia.  Of course, by no means am I accusing all men of being closet pedophiles, but I do want to stress the importance of recognizing this sexualization of little girls because, frankly, it's quite gross.

1 comment:

  1. Great post, Hannah! I agree that this is a form of objectification, since it is just another way of seeing women as not being people. Portraying women as children makes them seem ignorant and uneducated, and when people see women as being stupid, they are easier to objectify.

    ReplyDelete